
In a video, she said there is an "obscene amount of evidence" that characteristics from this era are coming back: "provocative", grungy, and vintage. Trend and fashion forecaster also took to TikTok to predict the resurgence of the "Indie Sleaze" aesthetic, another subculture of TikTok's fashion scene. Soft grunge accessories included chokers, wired headphones, and a conspicuous display of cigarettes." However, soft grunge had a youthful, bubblegum twist - in the form of cotton candy tinted bleached hair, sporty American Apparel tennis skirts, and pops of pastels throughout. "Aesthetically, soft grunge was defined by a wardrobe of '90s "grunge" staples like well-worn flannels, band tees and clunky Doc Martens. "There is no singular Tumblr aesthetic, but the one experiencing the highest level of contemporary interest so far is 'soft grunge' - a nebulous aesthetic/subculture popular on the site in the 2010s," explains the Digi Fairy's in-house culture specialist, Biz Sherbet. The agency also defined the Tumblr-era look as multifaceted. I don't look back at 'Indie Rock' or the murky corners of Tumblr fondly, but to reimagine it must be a lot more fun," says the Digital Fairy's strategy director, Natalia Christina. "2014 aesthetics, for me, are taking a trope of fashion and culture that is definitely not part of our contemporary language, and removes all the problematic context of that moment in time. Their analysis, hinged on TikTok culture, Tumblr's past, and celebrity street style, quickly amassed over 2 million views on #zoekravitz #coquette #2014tumblr #tumblrgirl #tumblr2014 #trendcycle #twilightrenaissance #headphones #millennial #genzvsmillenial #lilyrosedepp ♬ 505 - Arctic Monkeys The Digital Fairy, a creative agency and home to internet and youth culture specialists, recently went viral on TikTok for predicting the comeback of wired headphones, an apparently "vintage accessory," and a component of the wider movement that is 2014 nostalgia. Here's how TikTok can avoid the same fate. SEE ALSO: Tumblr died a slow and painful death. The wiki describes the overarching aesthetic as an amalgamation of grunge, hipster, kawaii, and VSCO-girl trends, amongst others. After all, Tumblr may have had a definitive evocation, but it also offered hundreds of adaptations. But it also encompasses a range of artistic tastes.
#AESTHETIC TUMBLR OFFLINE#
"I also think these are staple items that never go out of style," she says.Īccording to the Aesthetics Wiki, an online encyclopedia for digital and offline aesthetics alike, 2014-era Tumblr is a pretty cemented lifestyle category. McCarlie, like so many others, enrobes herself in sheer black tights, the aforementioned skater skirts, and simple leather shoes, all reminiscent of Tumblr dressing. "I think younger millennials and older Gen-Z are nostalgic about Tumblr era fashion and music, so I think TikTok has picked up on this and is promoting it," she tells Mashable. This subculture of TikTok has even been labeled Tumblrcore, a final stamp of approval of the new Tumblr renaissance.Ĭredit: Tiktok/ TikTokker Kirstin McCarlie, who frequently puts together outfits of this aesthetic, alluding to the Tumblr girl trope. The videos that reign are various vibes pulling inspiration from Tumblr's heyday, from decor to daily outfits to makeup. On TikTok, #2014tumblr has 83.9 million views, while its variation #tumblr2014 has 51.9 million views, and #tumblraesthetic is growing with 18.4 million views. It seems it's a year that still resonates aesthetically with TikTokers and very online humans. Now, this signature 2014 era Tumblr angst has found new life on TikTok. Throw in Polaroid cameras and some dark eyeliner, and you've got the Tumblr aesthetic down-pat.
#AESTHETIC TUMBLR CRACKED#
By 2014, the Tumblr look was sealed, delineated by indie-pop and indie films, cracked iPhone screens painted in shades of neon, black American Apparel skater skirts and leather combat boots to match. The microblogging site, founded in 2007, swelled with a distinctive aesthetic (as outlined by the skeleton of my own page). This was the world of Tumblr at the pinnacle of its popularity, as any Gen-Z can attest to. The occasional indie song lyric (think The 1975's brooding poetry) made a guest appearance every now and then.


There were thousands of posts: reblogged vintage photographs of Paris in the '70s, of window sills littered with poetry books, of black boots against grunge city landscapes. In 2014, I was 16 and my Tumblr was four years old.
